Managing product information is becoming increasingly complex for retailers and brand -  Increasing number of product references, Richer content requirements, Multiplication of distribution channels (e-com, marketplace, POS, clienteling app, social media, etc), which bring operational challenges to organisations. 

Product information is key to solving such challenges, and is a critical factor for sales performance, with direct impact on time to market, customer experience, conversion rate and up-sell / cross-sell.

One of the best practices of great product information management (PIM) can be unlocked with technology adoption - PIM, a system essential to support omni-channel, offers a single source of product information, search and recommendation modelisation, distribution capabilities, along with governance and processes to ensure consistency and quality of data.

GS1 HK co-organises this seminar with Clever Age, a digital agency expert in e-commerce and omni-channel with 40+ PIM implementations and Informatica, a global PIM software vendor. During this seminar we will share the importance of PIM and how it could be leveraged to enhance business performance.